« A-mazing twist | Adrian Seal Blog : Editor - Uxbridge Gazette Homepage | Top of the hit parade »
March 22, 2007
Super sales
I have just received the latest weekly sales figures for the Gazette and they have certainly put a smile on my face on a cold wintry morning in Uxbridge.
The figures for the March 7 edition of the Gazette show our highest sale of the year and a large increase from the previous week.
It was a particularly strong paper and the sale of the Hayes edition rocketed by almost 1,000 copies from the previous week, giving us an increase of more than eight per cent on the corresponding period last year.
I have to say it's not too difficult to understand the reason for such a strong sales week for the Hayes edition the headline says it all: 'Two murders in one week.'
Newspaper sales are always difficult to predict on a weekly basis and a whole host of factors, apart from the strength of your stories, like big sporting events, school holidays and even the weather can affect them.
However, not matter what the circumstances it's always likely that really big stories can increase your sale and that was certainly the case for the March 7 edition.
On the previous occasion of our best sales figures of the year our newspaper sales manager treated us to some posh chocolate biscuits - this time I am looking forward to a selection of the finest cream cakes available in Uxbridge.
The real trick now is to maintain the increase in sale ...
Posted by aseal at March 22, 2007 7:40 AM