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February 22, 2008
Are you being served?
Thursdays can be a day of mild celebration or deep deepression as it's the day I get the weekly sales figures for the Gazette.
Some weeks you are disappointed with the figures which you expected to be better and other weeks you get a pleasant surprise - some times it's just plain difficult to judge how readers will react to a certain front page splash or edition.
Yesterday's figures were off the mild celebration category - our story about the concerns of mums over the conditions they endured at Hillingdon Hospital's maternity unit obviously struck a chord with lots of people as it resulted in our best sales figures of the year so far.
There again it could also have been the free bath bomb for every reader offer we had that helped push the sale up.
As I have explained before our figures always run two weeks behind. I am hoping that next week that when I get the figures for the edition of February 13 which included our special First Day at School supplement I will again be celebrating - but you can never tell in this game!
Over the last couple of days I have had very positive meetings with Uxbridge town centre manager Andy Stuggs and Hillingdon Borough Council chief executive Hugh Dunnachie, a very impressive man with a clear vision and a real thirst for the highly demanding role he carries out at the Civic Centre.
Following my meeting with Andy Stubbs we will shorlty be launching a Customer Service Awards initiative in Uxbridge town centre - a competition for readers to vote for the best service they recieve from shops, pubs and restaurants and the like.
We will be publishing full details on the awards in the Gazette, it's sister paper the Leader and on the website in the next couple of weeks so keep a watch out and then start entering the outlets or individuals you feel give the best customer service in the town.
Today will be spent looking ahead to next week's Gazette and one of the features will be pages of wonderful Mother's Day pictures drawn by children from schools across the borough - some of them are absolutely wonderful and it will make a really good spread in next week's paper.
Posted by aseal at February 22, 2008 7:38 AM
Comments...
It was the bath bomb - we both know how fickle readers are ! :-)
Seriously you think a two-week delay for sales figures is a problem? Here in Thailand we have to wait up to six months to get accurate sales figures for our monthly magazine - and even longer to get the revenue.
Comment posted by: Andrew at February 26, 2008 1:30 AM